# Product discovery and subscription journeys, together.

Shopify user experience, product discovery, subscriptions and connected ecommerce tools for a US supplement ecommerce business.

## The business context

An ecommerce business selling supplements needs to help customers understand the available products and purchase options. Where subscriptions are offered, that choice is part of the buying experience.

AyKa’s work for this US business included Shopify UX, product discovery, subscriptions and connected ecommerce tools. UX means user experience: how people understand and use the store. The business is presented anonymously.

## The areas addressed

The scope connected the way customers explored products with the purchase experience and the tools supporting the store. It included subscription-related work within that broader ecommerce context.

## What the work included

AyKa’s contribution spanned customer-facing Shopify work and the surrounding ecommerce setup.

- Shopify user experience.
- Product discovery across the store.
- Subscription-related ecommerce work.
- Connected tools supporting the ecommerce experience.

## The technical approach

The work treated the storefront and its connected tools as parts of the same experience. Product discovery, buying choices and subscription behaviour need to be considered together when defining an ecommerce scope.

Shopify provided the underlying platform for the storefront and connected ecommerce tools.

## The delivered scope

The work covered the Shopify experience from product discovery through subscription journeys and the connections supporting the store.

A similar engagement begins with the current store, customer journeys and platform constraints. We then agree a scope and a suitable way to assess the changes.



Canonical: https://aykaai.in/work/us-supplement-ecommerce