# A connected storefront and enquiry journey.

Shopify navigation, product architecture, enquiry journeys, technical SEO and tracking for an Australian custom sportswear business.

## The business context

A custom sportswear business needs to present its range and give prospective customers a route to discuss their requirements. The website has a role in both product exploration and enquiry.

AyKa worked across the Shopify storefront and the steps connecting product exploration to an enquiry.

## The areas addressed

The work covered how the range was organised, how visitors navigated it and how an enquiry journey connected with that browsing experience. Technical SEO and tracking were also part of the scope.

These areas belong to the same customer journey. Product organisation provides the structure, navigation exposes it and enquiry routes give an interested visitor a next step.

## What the work included

AyKa worked across the storefront structure and the supporting discovery and measurement layers.

- Shopify navigation and product architecture.
- Enquiry journeys connected to the product experience.
- Technical SEO work supporting the website’s search foundations.
- Tracking work to support observation of website activity.

## The technical approach

The work centred on Shopify and the relationship between catalogue structure, navigation and enquiry paths. This is a broader scope than changing the appearance of individual pages.

Technical SEO and tracking were addressed alongside the customer-facing work. They serve different purposes: search foundations help a site be understood by search engines, while tracking supports assessment of how visitors use it.

## The delivered scope

The engagement brought product discovery, enquiry, technical SEO and tracking into one connected scope of work.

For a similar project, we start with your customer journeys and current setup, then agree what to change and how to assess it.



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